This seminar provides a broad and comprehensive overview in the area of Customer Quality Assurance (CQA). It is intended to provide personnel in the Sales, Marketing, and other administrative areas with an understanding of the major elements associated with the design, implementation, and maintenance of a CQA system. Distinctions are drawn between Customer Satisfaction processes and CQA; the systemic requirements associated with moving beyond Customer Satisfaction (i.e., meeting the needs of the customer) into the realm of Customer Delight (i.e., exceeding the needs of the customer) are also discussed.
1 day
30 participants maximum
None
Elements of Customer Quality Assurance
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